UI/UX
Katana: a moment-base ad serving platform
Problem: Mobile advertising is a complex ecosystem that needs a clear and effective way to reach the consumer at the right moment, and then measure engagement obsessively.
Solution: Engage consumers through a moment-based mobile advertising platform to meaningfully connect with them when they are in their most receptive mindset.
Advertisers section
Set up your brand(s) before creating your first IO.
Home screen shows list with all the advertisers. The dashboard includes data on all active campaigns across all advertisers within the agency.
List with all active IOs to facilitate trafficking.
Clicking on an IO launches a modal for quick view or inline editing.
Apply one or more filters with flexible logic.
Cloning an IO allows the user to change settings and pick creatives before saving the entity.
IO Section
Create and set up an IO, including name, frequency capping, campaign dates and brand safety.
Add creatives to your IO.
